2001-09-26 - 4:36 PM

The commercial begins in a morgue. We focus in on a corpse of a woman, cold, pasty, and very dead indeed. She is not wearing any make-up, except for some lipstick.

Zoom in on corpse's face, pasty skin no longer made up with concealers and creams and other silly things. Only lipstick. Pink.

A female morgue attendant walks by the body, hair in a bun, holding a clipboard. "Wow!" she comments suddenly, after glancing at the corpse. "That's some long-lasting lipstick! It must be >insertbrandnamehere< !"

Show picture of the lipstick and brand logo. ">brandname< lipstick," an announcer procliams. "It may even outlast you!"

End commercial.